Effect of a State-Level Vaping Prevention Campaign on Beliefs and Behaviors in Young People.

ABSTRACT:

Background

Vaping prevention media campaigns have promising effects on harm perceptions but have yet to demonstrate impacts on vaping behaviors in young people. The goal of this study was to evaluate the effect of Vermont's vaping prevention campaign (Unhyped) on vaping-related beliefs and behaviors.

Methods

Data come from Waves 5 (Winter 2020) and 9 (Winter 2021) (n = 433) of the Policy and Communication Evaluation Vermont study, a longitudinal online cohort study of adolescents and young adults ages 12-25. Analyses examined associations between awareness of Unhyped in 2020 and outcomes in 2020 and 2021. Primary analyses compared participants aged 12-17 (campaign target) who reported awareness of Unhyped to propensity score-matched controls.

Results

In 2020, m

SUBMITTER: Glasser AM 

PROVIDER: S-EPMC11870804 | biostudies-literature | 2025

REPOSITORIES: biostudies-literature