Reducing e-cigarette use among youth and young adults: evidence of the truth campaign's impact.

ABSTRACT:

Background

Mass media campaigns have been shown to be effective in reducing cigarette use. However, evidence is limited for whether campaigns can shift e-cigarette use among youth and young adults (YYA). To assess the impact of the truth anti-e-cigarette campaign, which focused on the effects of vaping on mental health, this study examines the relationship between campaign awareness and e-cigarette behaviour among YYA.

Methods

Data from weekly cross-sectional surveys of YYA aged 15-24 years from September 2021 to October 2022 were used for multilevel models assessing how weekly campaign awareness is related to intentions to use e-cigarettes and current e-cigarette use (past 30 days). Weekly campaign awareness was calculated by averaging individual-level awareness for each we

SUBMITTER: Hair EC 

PROVIDER: S-EPMC11877029 | biostudies-literature | 2025 Jan

REPOSITORIES: biostudies-literature