Co-production of a youth advocacy video on the harms of e-cigarette advertising in Scotland.

ABSTRACT: This study aimed to investigate young people's exposure to and perceptions of e-cigarette advertising to co-produce an advocacy video. This focus on e-cigarette marketing and its targeted appeal to young people comes at a crucial juncture, as policymakers in the UK and Scotland channel considerable efforts into shaping new regulations in response to these concerns, such as banning disposable e-cigarettes. The research to co-design a video was conducted with 33 young people aged between 12 and 16 living in the Central Belt of Scotland. The research comprised four stages: workshops, photo elicitation, focus groups and video development. Young people expressed concerns regarding the potential health effects of e-cigarettes, the ubiquity of e-cigarette advertising and products seemingly direct

SUBMITTER: Smith MJ 

PROVIDER: S-EPMC11879641 | biostudies-literature | 2025 Mar

REPOSITORIES: biostudies-literature