Consumer Understanding of Prescription Drug Indications in Direct-to-Consumer Television Advertisements.

ABSTRACT:

Background

Prescription drugs may be indicated to treat more than one medical condition, and companies may promote more than one indication in the same direct-to-consumer (DTC) ad. This study examined how presenting multiple prescription drug indications in one DTC television ad affects consumers' processing of drug information.

Methods

We conducted two studies with adults diagnosed with diabetes (Study 1, N = 408) or rheumatoid arthritis (Study 2, N = 411). We randomly assigned participants to view one of three television ads: primary indication only (Study 1: diabetic peripheral neuropathy; Study 2: rheumatoid arthritis), primary plus a similar secondary indication (Study 1: fibromyalgia; Study 2: psoriatic arthritis), or primary plus a dissimilar secondary indication (Stu

SUBMITTER: Sullivan HW 

PROVIDER: S-EPMC11879756 | biostudies-literature | 2025 Mar

REPOSITORIES: biostudies-literature