Oxytocin enhances creativity specifically in approach-motivated individuals.

ABSTRACT: Oxytocin (OT), a neuropeptide pivotal in social and reproductive behaviors, has recently gained attention for its potential impact on cognitive processes relevant to creativity. Yet, the direct intricate interplay between OT and creativity, particularly in the context of individual differences in motivational orientations, remains poorly understood. Here, we investigated the effects of intranasal OT on creative thinking in individuals characterized by varying levels of approach and avoidance motivations. The initial study, involving participants with high approach or avoidance motivation, employed the Alternative Uses Task to assess creativity under OT administration. Subsequently, the second study induced different motivational states through a recall task, aiming to validate and extend o

SUBMITTER: Yang C 

PROVIDER: S-EPMC11880765 | biostudies-literature | 2025 Mar

REPOSITORIES: biostudies-literature