Co-Designing a Framework for Social Media Health Communication to Young People: A Participatory Research Study.

ABSTRACT:

Background

Social media became a key communication channel for public health agencies during the COVID-19 pandemic, especially for reaching younger populations less engaged with traditional channels. However, official social media health communication often fails to appeal to young people. Improving public health agency use of social media for health communication is vital to ensure health messages reach this priority population effectively, especially during public health emergencies.

Objective

This study aimed to co-design a social media communication framework for health messaging to young people with consideration to emergency settings. It integrated the perspectives of young people and professional stakeholders, health communicators responsible for social media messagin

SUBMITTER: Taba M 

PROVIDER: S-EPMC11886886 | biostudies-literature | 2025 Apr

REPOSITORIES: biostudies-literature