Impact of green advertisement and environmental knowledge on intention of consumers to buy green products.

ABSTRACT: In recent years, the rising concern for environmental sustainability has reshaped consumer preferences, driving a growing interest in eco-friendly products. Green advertising, which promotes products based on their environmental benefits, has emerged as a powerful tool in influencing consumer intentions and encouraging sustainable choices. Green advertising has transformative impacts on buying intention of consumers towards green products, and this leads to advancement of economic sustainability. This study explorese the impact of green advertising and environmental knowledge on consumers' intentions to purchase eco-friendly products, addressing a critical gap in understanding the psychological factors that drive sustainable consumer behavior. Additionally, the study discusses the role of

SUBMITTER: Li D 

PROVIDER: S-EPMC11890539 | biostudies-literature | 2025 Mar

REPOSITORIES: biostudies-literature