Consumer Disposition Toward Fairness in Agri-Food Chains (FAIRFOOD): Scale Development and Validation.

ABSTRACT: Fairness in agri-food supply chains receives increasing consumer, industry, and political attention but is currently under-conceptualized and lacks appropriate frameworks for measurement. Therefore, building on a theoretically grounded conceptualization of consumer dispositions toward fairness in agri-food supply chains, we developed and validated a 14-item fairness measurement scale (FAIRFOOD). The scale comprises of four dimensions (economic, environmental, social, and informational) which are manifestations of the same construct (higher-order structure). We empirically validate the scale and its reliability using four studies and eight independent samples from Italy (n = 1386) and the UK (n = 1379). The findings reveal that FAIRFOOD is related, yet distinct from theoretica

SUBMITTER: Del Prete M 

PROVIDER: S-EPMC11893701 | biostudies-literature | 2025

REPOSITORIES: biostudies-literature