Unpacking beauty norms and body image: Development and validation of the perceptions of beauty standards scale.

ABSTRACT:

Objectives

Perceptions of beauty, deeply rooted in societal norms, significantly impact self-esteem, self-concept, and mental well-being. This study aimed to develop and validate the Perceptions of Beauty Standards Scale, a tool designed to assess how individuals perceive societal beauty standards.

Methods

The Perceptions of Beauty Standards Scale was developed and validated following extensive literature review, expert consultation and survey among 313 adolescents in Kathmandu, Nepal. Items in the scale reflect societal standards of beauty, focusing on physical attributes such as weight, skin color, and body imperfections.

Results

Content validity was established with a scale-level content validity index of 0.95 and an item-level content validity index above 0.83 for

SUBMITTER: Paudel S 

PROVIDER: S-EPMC11905045 | biostudies-literature | 2025

REPOSITORIES: biostudies-literature