Using a social marketing approach to increase the pap-smear test uptake: randomized controlled trial among women residing in urban region.

ABSTRACT:

Background

Social marketing intervention is a strategy to improve intention and behavior in this field. Therefore, this study was conducted with the aim of determining the impact of social marketing intervention on Pap-smear test uptake.

Methods

The study conducted between June 5th 2023 and August 6th 2023. This study is registered in IRCT (code: IRCT20221126056609N1 & Registration date: 2023-04-27) The population studied were married women aged 18 to 65 living in Qazvin City. Comprehensive health service centers of Qazvin city were clustered for sampling and samples were randomly taken from each cluster and randomly divided into two control and intervention groups. Demographic, social, and economic information was collected before the intervention for both intervention and

SUBMITTER: Maleki A 

PROVIDER: S-EPMC11905619 | biostudies-literature | 2025 Mar

REPOSITORIES: biostudies-literature