The impact of inequality on social value orientation: an eye-tracking study.

ABSTRACT:

Introduction

Researchers have developed the social value orientation (SVO) framework to describe prosocial tendencies. However, existing tools for measuring SVO lack sufficient attention to the effect of option inequality, driven by the inequality-aversion motive. In this research, we conducted an eye-tracking experiment to compare the traditional SVO measure with the inequality-controlled condition, investigating how it influences estimated SVO values and underlying process mechanisms.

Methods

A within-subjects eye-tracking experiment was conducted with 65 university students recruited from a university's human subjects pool. Participants received 20 yuan (RMB; approximately US $2.9) in cash for their participation.

Results

SVOs were lower in the inequality-controlle

SUBMITTER: Wang QH 

PROVIDER: S-EPMC11906464 | biostudies-literature | 2025

REPOSITORIES: biostudies-literature