Association of fully branded, standardized packaging and limited flavor and brand descriptors of e-liquids with interest in trying products among youths in Great Britain.

ABSTRACT:

Background and aims

Many vaping products feature bright colors and novel brand names and flavor descriptors, which may appeal to youth. We measured the strength of the associations between e-liquid packaging design (branded, white standardized or white standardized limiting brand and flavor descriptors) and perceived peer interest in trying the e-liquids among youth.

Design

A between-subjects online experiment.

Setting

The Action on Smoking and Health Smokefree Great Britain (GB) Youth 2021 online survey.

Participants

Participants included 1628 youth aged 11-18, 51.9% female, 71.8% socioeconomic status ABC1 (the three highest Market Research Society grades).

Measurements

Participants were randomized to view a set of three images of e-liquids from one of

SUBMITTER: Taylor E 

PROVIDER: S-EPMC11907326 | biostudies-literature | 2025 Apr

REPOSITORIES: biostudies-literature