Intrinsic motivations in health and fitness app engagement: A mediation model of entertainment.

ABSTRACT:

Objective

This study aims to investigate the intrinsic motivations driving continued usage of health and fitness apps, addressing a gap in the literature where user motivation has received limited attention. The study focuses on the role of entertainment as a mediator between intrinsic motivations and continuance intention, using the Uses and Gratifications Theory as a conceptual framework.

Methods

Data were collected through an online survey of 2869 health and fitness app users in Vietnam. Intrinsic motivations were categorized into challenge, curiosity, fantasy, and social interaction. Hypotheses were tested using SEM, and subgroup analyses were conducted to examine variations across demographic groups.

Results

The findings reveal that entertainment mediates the rel

SUBMITTER: Pham Thi TD 

PROVIDER: S-EPMC11907615 | biostudies-literature | 2025 Jan-Dec

REPOSITORIES: biostudies-literature