Consumer attitudes, willingness to pay and hedonic evaluations of innovative legume gnocchi products.

ABSTRACT:

Background

With growing concerns over the adverse effects of animal-derived products on health, animal welfare and the environment, the rising popularity of plant-based foods underscores the importance of understanding consumer preferences and determining acceptance. The present study takes the form of a case study that utilized innovative legume-based flours to develop multiple gnocchi products. The Becker-DeGroot-Marschak (BDM) mechanism as an auction method was employed to elicit consumers' willingness to pay (WTP) following a hedonic evaluation test involving 127 Spanish consumers.

Results

The findings indicate that a majority of consumers exhibit a high level of environmental concern, coupled with increased trust in, as well as perceptions of, the benefits of consuming

SUBMITTER: Mustapa MAC 

PROVIDER: S-EPMC11909326 | biostudies-literature | 2025 Mar

REPOSITORIES: biostudies-literature