Assessing the impact of Lithuania's 2018 alcohol marketing ban on adolescent alcohol use by comparing trends with five EU control countries: a study protocol for a secondary data analysis.

ABSTRACT:

Introduction

Alcohol consumption poses a significant health risk, contributing to 10% of deaths in the WHO European Region. To combat this, the WHO recommends the implementation of its 'best buy' policies-three cost-effective alcohol policies that include higher taxes, restricted availability and marketing bans. While evidence links alcohol marketing to increased consumption, the effectiveness of marketing bans in decreasing alcohol use remains inconclusive. Lithuania's 2018 comprehensive alcohol marketing ban offers a unique opportunity to measure the impact of this particular 'best buy' control policy.

Methods and analysis

We will analyse repeated cross-sectional measures of alcohol use among 15-year-old and 16-year-old adolescents from Lithuania and other five European Un

SUBMITTER: Correia D 

PROVIDER: S-EPMC11911666 | biostudies-literature | 2025 Mar

REPOSITORIES: biostudies-literature