Does outdoor advertising correlate with retail food purchases made by adolescents? A cross-sectional study in Canada.

ABSTRACT: Food marketing plays a substantial role in shaping adolescent diets, having wide-ranging ramifications for health behaviours and outcomes throughout the life course. Yet, there remains a dearth of research about how outdoor advertising as a specific channel of food marketing affects purchasing behaviours. We examine self-reported purchases made at retail food outlets by adolescents as it relates to the availability of outdoor food and beverage advertising around each participant's home, school, and along the journey to and from school. We also consider the impacts of sociodemographics and consumption attitudes on purchasing, as compared to the geographic availability of outdoor advertising. Data are drawn from a survey completed by 545 adolescents in 2018 across four secondary schools in t

SUBMITTER: Wray A 

PROVIDER: S-EPMC11915500 | biostudies-literature | 2025 Mar

REPOSITORIES: biostudies-literature