Prosocial behaviour enhances evaluation of physical beauty.

ABSTRACT: Ten studies (N = 4192) demonstrated that individuals depicted as prosocial were judged to be more physically beautiful. This evaluation of prosocial individuals as more beautiful is influenced by a motivation to be associated with prosocial others. This phenomenon was observed in real-world settings (Study 1) and applied to both men and women, both as targets and observers (Studies 2a-2b). The effect persisted in scenarios where participants imagined the target without any visual aid (Study 2c) and extended beyond metaphorical interpretations of beauty (Study 3). The effect weakened when prosocial behaviour was an isolated incident, not indicative of the target's prosocial personality (Study 4). The influence of prosociality on beauty evaluations surpassed that of other positive traits suc

SUBMITTER: Kononov N 

PROVIDER: S-EPMC11923963 | biostudies-literature | 2025 Apr

REPOSITORIES: biostudies-literature