The Role of e-Cigarette Packaging as a Health Communications Tool: A Focus Group Study With Adolescents and Adults in England and Scotland.

ABSTRACT:

Introduction

In the United Kingdom, e-cigarette and refill packaging must display a nicotine addiction warning. This study explored how this message is perceived, responses to alternative on-pack messages, and other options for using e-cigarette packaging to discourage youth and people who neither smoke nor use e-cigarettes while encouraging smokers to switch.

Aims and methods

Between August and September 2022, 16 focus groups (n = 70) were conducted to explore these topics with adolescents (n = 31, aged 11-17 years) and adults (n = 39, nonsmokers, smokers that use e-cigarettes, smokers that do not use e-cigarettes) in England and Scotland.

Results

While several participants thought the current nicotine addiction warning could help increase awareness of nicotine addic

SUBMITTER: Jones D 

PROVIDER: S-EPMC11931217 | biostudies-literature | 2025 Mar

REPOSITORIES: biostudies-literature