Divergence between predicted and actual perception of climate information.

ABSTRACT: Despite strong scientific consensus on the severe risks posed by climate change, a substantial segment of the population remains unconvinced, limiting progress on effective climate action. Persuading climate skeptics is essential for building broader support for stronger climate policies and accelerating efforts to mitigate climate change. However, outreach efforts often depend on perceptions of skeptics' openness to climate communication: when persuasion is seen as unlikely, communication efforts tend to diminish. In this paper, we investigate the predicted versus actual impact of climate change information on skeptics. Using a series of surveys with US respondents, we first gather predictions about the effectiveness of authentic news articles in changing skeptics' views. Our findings rev

SUBMITTER: Tohidi A 

PROVIDER: S-EPMC11935527 | biostudies-literature | 2025 Mar

REPOSITORIES: biostudies-literature