Impact on women's body satisfaction of exposure to postpartum imagery on social media.

ABSTRACT:

Background

Social networking sites may be a convenient, accessible and low-cost option for delivering health information at scale to postpartum women. However, social media use is associated with decreased body satisfaction and may contribute to psychological ill-health. Our study aimed to determine whether exposure to body-focused imagery, typical of imagery targeting postpartum women on Instagram, is associated with a reduction in state body satisfaction and state body appreciation. Secondly, we aimed to determine whether including postpartum-health-focused imagery, in conjunction with body-focused imagery, is associated with improving state body satisfaction/appreciation, compared with no postpartum health content.

Methods

A single blinded quasi-experimental survey study,

SUBMITTER: Gow ML 

PROVIDER: S-EPMC11937002 | biostudies-literature | 2025

REPOSITORIES: biostudies-literature