Effectiveness of WeChat Official Accounts in health communication: A comparative study of hospitals and centers for disease control and prevention on resident participation in Shenzhen.

ABSTRACT:

Background

As China transitions from a disease-centered to a people-centered healthcare model, hospitals are increasingly involved in health education. This study compares the effectiveness of WeChat Official Accounts (WOAs) operated by hospitals and Centers for Disease Control and Prevention (CDCs) in engaging residents and identifies strategies to enhance the dissemination and impact of hospital WOAs in digital health communication.

Methods

This observational study utilized WcplusPro to collect health education-related articles posted between July 2023 and June 2024 from WOAs of district-level CDCs and hospitals in eight administrative districts of Shenzhen, China, excluding administrative affairs-related content. The effects of different posting organizations on article r

SUBMITTER: Gong F 

PROVIDER: S-EPMC11951878 | biostudies-literature | 2025 Jan-Dec

REPOSITORIES: biostudies-literature