Research on the preference of community health communication service utilization by patients with cardiovascular diseases in China.

ABSTRACT:

Objectives

This study sought to examine cardiovascular patients' preferences for community health communication and to offer recommendations to boost the engagement with health communication programs.

Methods

We conducted a discrete choice experiment involving 914 cardiovascular patients, assessing their preferences across five attributes: Health information communicator, Health information communication content, Health information communication channel, Health information form, and Cost willing to pay each time. The data were analyzed using a mixed logit model to account for preference heterogeneity.

Results

The results of discrete choice model showed that patients with cardiovascular disease were more inclined to choose doctors in terms of health information transmi

SUBMITTER: Liu W 

PROVIDER: S-EPMC11954207 | biostudies-literature | 2025 Mar

REPOSITORIES: biostudies-literature