Exploring the interplay of psychological entitlement, mindset, and luxury products or experience consumption.

ABSTRACT: Psychological entitlement (PE), characterized by individuals' persistent belief in their superior deservingness, has gained increasing significance in consumer behavior research due to its profound impact on purchase decisions and service expectations. Despite PE being extensively discussed in psychology, little research has focused on its impact on luxury purchase intentions. Also, there is a dearth of research on the relationship between different mindsets and luxury purchase intentions. This study aims to fill this research gap by examining the relationship between PE, mindset, and luxury purchase intentions. Its proposed model includes the direct relationship between PE and luxury purchase intentions, with fixed and growth mindsets playing moderating roles. We tested the proposed model

SUBMITTER: Yue X 

PROVIDER: S-EPMC11965396 | biostudies-literature | 2025 Apr

REPOSITORIES: biostudies-literature