The interactive role of odor associations in friendship preferences.

ABSTRACT: Who we choose to befriend is highly personal, driven by idiosyncratic preferences about other individuals, including sensory cues. How does a person's unique sensory evaluation of others' body odor affect friendship formation? Female participants took part in a speed-friending event where they made judgments of friendship potential (FP) following a 4-minute live interaction. Prior to and following the speed-friending event, participants judged the FP of these women based solely on diplomatic odor (including daily perfume/hygiene products) presented on worn t-shirts. Participants also judged FP based on facial appearance (a 100-ms presentation of portrait photographs). Judgments based solely on diplomatic odor predicted FP judgments following in-person interactions, beyond the predictive ab

SUBMITTER: Gaby JM 

PROVIDER: S-EPMC11965504 | biostudies-literature | 2025 Apr

REPOSITORIES: biostudies-literature