Design and Baseline Evaluation of Social Media Vaping Prevention Trial: Randomized Controlled Trial Study.

ABSTRACT:

Background

Electronic cigarette (e-cigarette) use is a major public health problem and young adults aged 18-24 years are at high risk. Furthermore, oral nicotine products (ONPs) are growing in popularity in this population. Poly-use is widespread. New methodologies for rigorous online studies using social media have been conducted and shown to reduce nicotine use.

Objective

We report on the design and baseline evaluation of a large-scale social media-based randomized controlled trial to evaluate the effects of antivaping social media on young adult vaping and determinants of use.

Methods

Using the Virtual Lab social media platform, participants were recruited using an artificial intelligence chatbot and social media advertising, completed a baseline survey, and were r

SUBMITTER: Evans WD 

PROVIDER: S-EPMC11997523 | biostudies-literature | 2025 Mar

REPOSITORIES: biostudies-literature