Patterns of willingness to share health data with key stakeholders in US consumers: a latent class analysis.

ABSTRACT:

Objective

To identify distinct patterns in consumer willingness to share health data with various stakeholders and analyze characteristics across consumer groups.

Materials and methods

Data from the Rock Health Digital Health Consumer Adoption Survey from 2018, 2019, 2020, and 2022 were analyzed. This study comprised a Census-matched representative sample of U.S. adults. Latent class analysis (LCA) identified groups of respondents with similar data-sharing attitudes. Groups were compared by sociodemographics, health status, and digital health utilization.

Results

We identified three distinct LCA groups: (1) Wary (36.8%), (2) Discerning (47.9%), and (3) Permissive (15.3%). The Wary subgroup exhibited reluctance to share health data with any stakeholder, with predicted

SUBMITTER: Nagappan A 

PROVIDER: S-EPMC12005618 | biostudies-literature | 2025 Apr

REPOSITORIES: biostudies-literature