Body talk on social networking sites and appearance anxiety among college students: the mediating role of self-objectification and moderating role of gender.

ABSTRACT:

Introduction

Although the factors influencing appearance anxiety have been explored, the correlation and underlying mechanisms of action between social media body talk and appearance anxiety remain unclear. This study proposes research hypotheses and conducts mutual validation of scale data and real media data to explore the mechanism of action between variables.

Methods

A mixed-methods design was employed: 512 college students completed questionnaires containing the Appearance Conversations with Friends Scale, the Appearance Anxiety Scale-Brief Version, and the Body Surveillance Subscale of the Objectified Body Consciousness Scale. Furthermore, 1,011 actual social media data entries were analyzed to complement the empirical framework.

Results

The results showed that

SUBMITTER: Ruan J 

PROVIDER: S-EPMC12020388 | biostudies-literature | 2025

REPOSITORIES: biostudies-literature