R&D and pricing strategies in the intelligent vehicle supply chain under cross-organizational cooperative models.

ABSTRACT: With the development of automotive intelligence, vehicle manufacturers and technology companies have engaged in cross-industry cooperative research and development (R&D), leading to new cooperative R&D models. In this context, this paper develops game-theoretic models for four distinct cooperative frameworks: the technology-dominant model, the supplier-cooperation model, the manufacturer-dominant model, and the joint decision-making model. This paper aims to explore the conditions under which different cooperative R&D models are applicable and examines the strategic choices associated with each model. The results indicate that if a company is a core industry player, the core component supplier should select the technology-dominant model, while the vehicle manufacturer should choose the man

SUBMITTER: Yu H 

PROVIDER: S-EPMC12021157 | biostudies-literature | 2025

REPOSITORIES: biostudies-literature