The efficacy of the theory of planned behaviour and value-belief-norm theory for predicting young Chinese intention to choose green hotels.

ABSTRACT: Although hotels have begun to pay more attention to green practices in providing products and services to satisfy guests' green needs, the percentage of guests visiting green hotels is still low. Researchers undervalue the connection between consumers' values, attitudes, norms, and intentions to stay at green hotels. Recently, scholars suggested that the attitude-intention gap can be closed by combining the theory of planned behaviour and the value-belief-norm theory. Therefore, this study examined the interrelationships among various constructs based on both theories. A total of 406 university students from Xuzhou City, China were employed quantitatively, utilising a purposive sample technique to test hypotheses using the Statistical Package for the Social Sciences and structural equation

SUBMITTER: Zhang Q 

PROVIDER: S-EPMC12022360 | biostudies-literature | 2025 Apr

REPOSITORIES: biostudies-literature