Which Consumers Change Their Food Choices in Response to Carbon Footprint Labels? The Role of Political Ideology and Other Socio-Demographic Factors.

ABSTRACT: Background/Objectives: The effectiveness of eco-labels in encouraging more sustainable food choices varies across studies. We investigate whether consumers' characteristics may explain this heterogeneity in the context of carbon footprint labeling by studying the moderating role of sociodemographic factors (age, gender, ethnicity, occupation), socioeconomic status (education and subjective socioeconomic position), place of residence (rural to urban), and political ideology. Methods: We manipulated the proportion of carbon-labeled products in two incentive-compatible and pre-registered choice experiments. The first (n = 715) asked consumers to shop for instant meal products in an online grocery store containing a food category's complete product assortment. The second (n = 123

SUBMITTER: Lenk JD 

PROVIDER: S-EPMC12030636 | biostudies-literature | 2025 Apr

REPOSITORIES: biostudies-literature