The intention to use short videos for health information among Chinese adults: Based on the technology acceptance model.

ABSTRACT:

Objective

The dissemination of health information plays a crucial role in health promotion. With the evolution of the Internet, short videos have become a significant medium for health information dissemination. This study aims to examine how short video features influence users' intentions for health information and provide actionable recommendations for improving health communication strategies.

Methods

By integrating trust and perceived interactivity into the technology acceptance model, this study introduces a modified acceptance model for short videos. The model was evaluated through a survey conducted among 435 Chinese adults aged 18 and above, who had prior experience with short videos. The analysis was carried out using the partial least squares structural equation m

SUBMITTER: Liu J 

PROVIDER: S-EPMC12035001 | biostudies-literature | 2025 Jan-Dec

REPOSITORIES: biostudies-literature