Evaluation of a Digital Media Campaign to Promote Knowledge and Awareness of the GPFirst Program for Nonurgent Conditions: Repeated Survey Study.

ABSTRACT:

Background

GPFirst is a primary care partnership program designed to encourage patients with nonurgent conditions to seek care at participating general practitioner clinics instead of visiting the emergency department. In 2019, a digital media campaign (DMC) was launched to raise awareness and knowledge about GPFirst among residents in eastern Singapore.

Objective

This study aims to assess the DMC's impact on awareness and knowledge of GPFirst across different age groups, and the acceptability and satisfaction of GPFirst.

Methods

The DMC, comprising Facebook posts and a website designed using the Andersen behavioral model, was evaluated through 2 repeated cross-sectional surveys. The first cross-sectional survey (CS1) was conducted with eastern Singapore residents age

SUBMITTER: Ong Hui Shan R 

PROVIDER: S-EPMC12038294 | biostudies-literature | 2025 Apr

REPOSITORIES: biostudies-literature