Preference reversals in ethicality judgments of medical treatments.

ABSTRACT: In medical ethics, there is often a tradeoff between maximizing treatment efficacy and alleviating patient suffering. We adapt methods from consumer behavior research to examine whether ethicality judgments of medical treatments that vary on these dimensions exhibit preference reversals across tasks and evaluation modes. Specifically, we present participants with pairs of treatments that symmetrically dominate one another: one is more effective, while the other improves patients' quality-of-life. Across three studies (total N = 500), we demonstrate classic preference reversals in lay medical ethics judgments: participants prioritized efficacy over quality-of-life concerns in matching tasks more than choice and rating tasks, in between-subjects (Study 1) and within-subjects (Study 2) design

SUBMITTER: Lemli BA 

PROVIDER: S-EPMC12040148 | biostudies-literature | 2025

REPOSITORIES: biostudies-literature