Discrete choice experiment to determine preferences of blood donation in Iran.

ABSTRACT: Safe blood is vital for patient care, but shortages are common. To increase donor numbers, we must understand individual preferences. This study explores blood donation preferences among college students and faculty members in Iran, aiming to inform more effective recruitment strategies. In this 2024 cross-sectional study, we used a discrete choice experiment (DCE) to assess blood donation preferences among 895 college students (face-to-face interviews) and 220 faculty member (online survey). Participants chose between hypothetical donation centers based on attributes including monetary compensation for donors, standard screening tests, money for charity, recipient privileges, travel time, blood donation certificates and (for faculty member) paid leave. We separately analyzed student and f

SUBMITTER: Rezaei S 

PROVIDER: S-EPMC12041198 | biostudies-literature | 2025 Apr

REPOSITORIES: biostudies-literature