Using Social Media to Recruit a Diverse Sample of Participants for a Mobile Health (mHealth) Intervention to Increase Physical Activity: Exploratory Study.

ABSTRACT:

Background

Recruitment of demographically diverse samples in clinical research is often challenging and even more so during the COVID-19 pandemic when traditional in-person recruitment methods could not be implemented. Social media platforms offer an alternative approach for recruiting diverse samples of participants for clinical trials, including those testing digital health interventions. This approach allowed for a quicker recruitment process without the physical constraints associated with traditional in-person methods.

Objective

This study aimed to detail the online and social media campaigns used to recruit participants for "Diabetes and Mental Health Adaptive Notification Tracking and Evaluation" (DIAMANTE), a randomized controlled trial testing a smartphone-based int

SUBMITTER: Pathak L 

PROVIDER: S-EPMC12052219 | biostudies-literature | 2025 Apr

REPOSITORIES: biostudies-literature