Association Between Exposure to LGBTQ-Targeted Tobacco Marketing and Tobacco Use Behaviors Among US Young Adults.

ABSTRACT:

Background

A risk factor for tobacco use among sexual and gender minority people is exposure to tobacco marketing. This study aimed to assess exposure to tobacco marketing by sexual and gender identity via general venues (e.g., bars/clubs, newspapers/magazines), determine the frequency of targeted marketing via LGBTQ venues, and examine how exposure to tobacco marketing in LGBTQ venues relates to tobacco use among sexual and gender minority young adults.

Methods

We conducted an online survey of US young adults (ages 18-30 years) between July and August 2023. We estimated exposure to tobacco marketing in general and LGBTQ venues. We conducted adjusted logistic regression analyses to examine the association between frequency ("0 times [never]," "1 time," "2 times

SUBMITTER: Lee J 

PROVIDER: S-EPMC12052256 | biostudies-literature | 2025

REPOSITORIES: biostudies-literature