Factors influencing digital media designers' subscription to premium versions of AI drawing tools through a mixed methods study.

ABSTRACT: With the continuous advancement of artificial intelligence (AI) technology-particularly the widespread adoption of generative AI-the application of AI tools in the design field has become increasingly prevalent, demonstrating considerable potential for innovation. However, existing research has primarily focused on the acceptance and use of AI technologies by general users, while relatively limited attention has been paid to the behavioral mechanisms of professional creative users, such as digital media designers, in subscribing to advanced AI-assisted drawing tools. Prior studies have often overlooked the nuanced decision-making processes and unique cognitive factors that shape subscription behavior within creative work contexts. To address this gap, the present study draws on the Technol

SUBMITTER: Hu L 

PROVIDER: S-EPMC12062495 | biostudies-literature | 2025 May

REPOSITORIES: biostudies-literature