Incorporating Behavioral Science in Medication Adherence Communication: A Randomized Clinical Trial.

ABSTRACT:

Importance

Hypertension increases the risk of myocardial infarction and strokes, but adherence to antihypertensive medications remains suboptimal. Increasing medication adherence may help prevent hypertension-related disability and death.

Objective

To estimate the effect of incorporating behavioral science principles in mailed communications intended to increase hypertension medication adherence.

Design, setting, and participants

This randomized clinical trial was conducted from August 18 to December 31, 2023, at Humana, a large health insurance provider, and included Medicare Advantage beneficiaries aged 65 to 80 years who were taking hypertension medications with adherence rates of 60% to 85%. Data were extracted for the as-treated analysis on April 14, 2024.

Int

SUBMITTER: Keller P 

PROVIDER: S-EPMC12079288 | biostudies-literature | 2025 May

REPOSITORIES: biostudies-literature