Behavioral interventions motivate action to address climate change.

ABSTRACT: Mitigating climate change requires urgent action at individual, collective, and institutional levels. However, individuals may fail to act because they perceive climate change as a threat that is distant or not personally relevant, or believe their actions are not impactful. To address these psychological barriers, we conducted a large-scale "intervention tournament." In a sample of 7,624 participants, we systematically tested 17 interventions that targeted psychological mechanisms described by three key themes: Relevance, Future Thinking, and Response Efficacy. Interventions that emphasized social relevance were the most effective for motivating people to share news articles and petitions about climate change. Interventions that targeted future thinking were the most effective for broadly

SUBMITTER: Sinclair AH 

PROVIDER: S-EPMC12107114 | biostudies-literature | 2025 May

REPOSITORIES: biostudies-literature