Philadelphia Beverage Tax's Impact on Beverage Ad Expenditures and Number of Ads Purchased.

ABSTRACT:

Introduction

On January 1, 2017, Philadelphia implemented a beverage excise tax. The study's objective was to determine whether beverage advertising expenditures and the number of beverage ads purchased changed in Philadelphia compared to Baltimore because of this tax.

Methods

Monthly beverage ad expenditures and the number of beverage ads purchased by brand from January 2016 through December 2019 were obtained. Ads were coded as being for taxed or not taxed beverages and analyzed in 2023. The primary outcomes were quarterly taxed beverage ad expenditures and number of ads purchased. A controlled interrupted time series design on segmented linear regression models was used. Models (aggregated and stratified by internet, spot TV, and local radio) compared whether levels and t

SUBMITTER: Hua SV 

PROVIDER: S-EPMC12129126 | biostudies-literature | 2024 Aug

REPOSITORIES: biostudies-literature