Binge Drinking Status as a Moderator in Narrative Versus Non-Narrative Pictorial Warning Labels: Roles of Cognitive Elaboration and Retrospective Reflection.

ABSTRACT: This study examined the potential role of binge drinking status in moderating the persuasive effects of narrative versus non-narrative pictorial warning labels (PWLs). In an online longitudinal experiment involving moderate and heavy drinkers, we found that the interaction between binge drinking status and PWL type was significant for intentions to reduce and stop drinking upon immediate PWL exposure (N = 649) and at two-week follow-up (N = 598). Among non-binge drinkers, narrative (vs. non-narrative) PWLs led to higher intentions to reduce drinking upon immediate exposure and higher intentions to stop drinking at two-week follow-up. Among binge drinkers, non-narrative (vs. narrative) PWLs resulted in higher intentions to stop drinking upon immediate exposure and at two-week

SUBMITTER: Ma Z 

PROVIDER: S-EPMC12167749 | biostudies-literature | 2025 Sep

REPOSITORIES: biostudies-literature