ABSTRACT: YouTube (YT), an online video content application, has revolutionized the dissemination of information in various fields, including medicine, entertainment, and conservation science. Its potential in disseminating biodiversity conservation information has not been well assessed, especially in Africa, a biodiversity hotspot. When such assessments are conducted, they are usually species-specific, activity-based, or localized, making broader generalizations difficult. We evaluated the viewership and interaction of the videos posted about Africa across different organism groups, countries (geopolitical units), geographical regions, ecoregions, and channels (content creators). We assessed 431 videos, which collectively garnered 32,630,126 views, 364,700 likes, and 48,839 comments across 274 cha
