The Ways of Using Social Media for Health Promotion Among Adolescents: Qualitative Interview and Focus Group Study.

ABSTRACT:

Background

Social media offers promising, low-cost, and accessible ways to promote adolescent health within their daily routines. Platforms such as Instagram engage users through interactive features-including quizzes, question stickers, and polls-that encourage participation and behavior change. However, risks such as addiction potential and exposure to harmful content highlight the need for carefully designed interventions.

Objective

This study aims to explore adolescents' preferences and needs for Instagram-based health promotion to inform the design of our life skill intervention, "leduin (Lebenskompetent durch Instagram)," which means "life skills through Instagram."

Methods

Following a qualitative approach, we organized 12 semistructured interviews and focus gro

SUBMITTER: Zimmermann E 

PROVIDER: S-EPMC12186004 | biostudies-literature | 2025 Jun

REPOSITORIES: biostudies-literature