Perceived Risk and Fashion on the Intention to Adopt Wireless Earbuds in the United States Using a Partial Least Squares-Structural Equation Modeling Approach: Empirical Study.

ABSTRACT:

Background

The number of studies on the use of smart wearables has increased dramatically in recent years. However, aspects including personal safety and fashion perspectives of wearable devices have not yet been adequately addressed in the literature. There have been debates regarding the potential health risks and fashionability of using wearable devices. Regardless of the actual impact of such devices, these aspects may influence users' perceptions toward the purchase and use of wearable technology.

Objective

This paper addresses the following research question: How do perceptions of risk and fashion affect the user's intention to purchase and use wireless earbuds?

Methods

A survey was administered to assess perceptions on health and privacy risks, fashionability,

SUBMITTER: Lee EM 

PROVIDER: S-EPMC12199847 | biostudies-literature | 2025 Jun

REPOSITORIES: biostudies-literature