YouTube and Bilibili as sources of information on oral cancer: cross-sectional content analysis study.

ABSTRACT: This study aims to evaluate the informational quality of oral cancer-related videos on YouTube and Bilibili. A total of 300 oral videos that met the inclusion and exclusion criteria were selected for analysis. The selection comprised 150 videos from 111 uploaders on YouTube and 150 videos from 134 uploaders on Bilibili. YouTube videos received a greater number of views and likes, while there was no significant difference in average likes per 30 days or comments between the two platforms. The majority of YouTube uploaders were hospitals/non-profit organizations (66.7%) and for-profit companies (17.1%), while Bilibili uploaders were mainly self-media (55.2%) and doctors (29.1%). YouTube videos covered a broader range of topics compared to Bilibili videos. Though solo narration was the most p

SUBMITTER: Zhang Q 

PROVIDER: S-EPMC12214728 | biostudies-literature | 2025 Jul

REPOSITORIES: biostudies-literature