Preparing for future pandemics: A qualitative exploration of social media in light of the COVID-19 pandemic and vaccine hesitancy.

ABSTRACT: Vaccine hesitancy remains a significant barrier to the success of global vaccination campaigns and vaccine programs. Understanding people's perceptions of vaccines on social media during disease outbreaks can aid in reducing socially induced vaccine hesitancy and improve program implementation. Social media is an increasingly valuable tool for assessing public perceptions on critical issues, including vaccine adoption. This study examines perceptions surrounding the COVID-19 vaccine among Twitter users in the United States, Brazil, and India within a few weeks post-vaccine release. These countries are associated with anti-vaccine movements and outbreaks of vaccine-preventable diseases. We identified and analyzed key themes related to vaccine perception in 2,858 Twitter posts. Using a quali

SUBMITTER: Odame EA 

PROVIDER: S-EPMC12233262 | biostudies-literature | 2025

REPOSITORIES: biostudies-literature