Social media food marketing landscape of children living in Republic of Srpska, Bosnia and Herzegovina: Piloting the WHO CLICK framework, results and lessons learned.

ABSTRACT:

Background

Monitoring food marketing that reaches children is key to effective implementation of any regulation. The Best-ReMaP European Union Joint Action aimed to test the feasibility of using monitoring protocols (developed by the World Health Organization's Regional Office for Europe [WHO-Euro]) in the public health sector, to inform EU-wide monitoring plans. In Republic of Srpska, BiH, we piloted the WHO 'CLICK' Framework step, 'L - Landscape of campaigns', created to assess the nature of digital food and beverage marketing that children are potentially exposed to when using their preferred digital media.

Methods

This mixed methods pilot study analysed 235 Instagram and Facebook posts from 10 brands/products popular among children in Republic of Srpska, and 24 videos of

SUBMITTER: Niskanovic J 

PROVIDER: S-EPMC12261814 | biostudies-literature | 2025 Jul

REPOSITORIES: biostudies-literature