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Willingness to Pay Correlates With Social Perception of Pediatric and Adult Scars: Crowdsourcing Study.


ABSTRACT: Background: Willingness to pay (WTP) has been an important tool in healthcare used to understand public priorities and satisfaction rates. We utilized a crowdsourcing platform to assess WTP for pediatric versus adult scar "removals." Our hypothesis is that scar visibility and scar bearer's age will affect respondents' WTP. Objectives: To assess social perception of pediatric and adult scars on faces and hands, and to assess effects of crowdsourcing survey's respondents' income, gender, and having own children on WTP. Methods: Images of pediatric and adult face and hand scars were obtained on Shutterstock. Two crowdsourcing Qualtrics surveys assessed WTP, scar severity rating from 1 to 5, and demographics of interest. Results: Face and hand scar surveys obtained

SUBMITTER: Lentskevich MA 

PROVIDER: S-EPMC12264242 | biostudies-literature | 2025 Jul

REPOSITORIES: biostudies-literature