Promoting environmentally sustainable food purchases in online grocery shopping: insights from a pilot randomised controlled field trial.

ABSTRACT:

Objective

It remains unclear which interventions are effective in promoting more environmentally sustainable food choices within online grocery shopping environments. We set out to (1) use a plug-in (browser extension) to implement a pilot randomised controlled trial of eco-labels providing information on the environmental impact of specific food products, and (2) collect data to inform a larger trial investigating the effectiveness of eco-labels and other interventions promoting environmentally sustainable online food purchases. The plug-in was custom-built and active on a large UK supermarket website, accessed using the Google Chrome browser on a desktop or laptop.

Results

Of the 504 participants screened, 161 met eligibility criteria and were invited to participate in the

SUBMITTER: Bentil H 

PROVIDER: S-EPMC12265105 | biostudies-literature | 2025 Jul

REPOSITORIES: biostudies-literature