Extrinsic or intrinsic motivation? The incentive mechanism to target rural outreach services into remote locations within the county medical community: a mixed-methods study.

ABSTRACT:

Objectives

The effectiveness of rural outreach remains limited due to the lack of suitable incentives within the county medical community. Based on the Existence, Relatedness and Growth (ERG) theory and work motivation theory, our study explored the incentive mechanisms of rural outreach through a new framework that incorporates external incentives, work-related personality traits and job performance.

Design

An explanatory sequential mixed-methods study comprises a cross-sectional quantitative study (Study 1) and a qualitative study (Study 2).

Setting

County hospitals within the county medical community in Hubei province, China.

Participants

511 and 20 specialists who participated in rural outreach at county hospitals were recruited for the quantitative study a

SUBMITTER: Zhuo L 

PROVIDER: S-EPMC12265804 | biostudies-literature | 2025 Jul

REPOSITORIES: biostudies-literature